Softly Comment. Exec Electronic Arts: Software Construction Company. IInd Grade Chats: A Catalog of Values. Apples Roar: Hollywood Pros Produce with Micros. 2010 Apples: Cupertino and beyond the Infinite (AKA 2010 Apples in Hollywood on the cover). Backtalk: Broderbund Rallies; Dave McFarling Never Says No. Excavations of the Hidden Mind.